Berkeley Gulp have become overnight sensations, dominating fishing markets previously ruled by live bait, the development of the two products was anything but fast. For more than 20 years, Gulp! technology has existed in Berkley’s Spirit Lake, Iowa, testing labs. Berkley fish biologist Dr. Keith Jones and chemist John Prochnow devoted two decades to perfecting the baits, waiting until the baits performed up to their rigorous standards before releasing them.
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